ERRO.

IN LATIN THE WORD MEANS 'STRAY'. TO STRAY, TO DEVIATE, TO WANDER.

ERRO, BY ANNA LARSON, CREATES CLOTHING FOR SUCH WANDERERS - URBAN WARRIORS WHO ARE EFFORTLESSLY COOL, RESTLESS WITH ENERGY AND KEEN TO VEER OFF THE BEATEN PATH. DRIFTING THROUGH LIVES IN METROPOLES LIKE STRONG, GRACIOUS SOULS. BY SOME PERCEIVED UNREACHABLE AND FRIGHTENING, BY SOME THE MOST AMAZING CREATURES THERE ARE. 

ANNA MIGHT BE SWEDISH BY BIRTH, BUT THE PERFECT IMPERFECTIONS OF NEW YORK IS WHERE SHE FOUND HOME AND ERRO WAS BORN. ERRO CREATES DISTRESSED JERSEY AND LEATHER PIECES WITH A WORN IN FEEL, FADED IN COLOR. JUST LIKE OLD THINGS TURN SUN BLEACHED INTO DIFFERENT TONES, ANNA STARTED EXPERIMENTING WITH CREATING DIFFERENT SHADES OF BLACK AND TREATING FABRICS AND GARMENTS IN ALL IMPOSSIBLE WAYS. A RESTLESS MIND AND YEARS SPENT IN FACTORIES, LAUNDRIES AND AT HOME SWEATSHOP DOWNTOWN NEW YORK LIES BEHIND THE DEEP UNDERSTANDING AND FEELING FOR MATERIALS, DETAILS, TREATMENTS, WASHES AND COLORS. ALL MAKING UP THE AESTHETICS OF ERRO TODAY. A FEELING OF THE PAST. EDGY YET WEARABLE. LOOSLY OVERSIZED YET SKINNY FEMININE. ERRO CREATIONS ARE MEANT TO LAST AND JUST CONTINUE TO FADE AND TEAR WITH YOU. 

ANOTHER SIDE OF ERRO IS ANNA's LIFELONG PASSION FOR DOGS. THEREFORE ERRO IS WORKING TO HELP AND SUPPORT STRAYDOGS IN DIFFERENT PARTS OF THE WORLD. THE STRAYDOGS ARE A CONSTANT DRIVE AND INSPIRATION FOR ERRO. TO LEARN MORE ABOUT THESE INITIATIVES, SEE OUR SPECIAL PROJECTs SECTION. 

ERRO STUDIO IS SET IN A TIME FADED, WORN IN SPACE IN ALPHABET CITY IN THE OUTSKIRTS OF EAST VILLAGE.  A PART OF NEW YORK WHERE WE FEEL INSPIRED AND AT HOME, WITH MIXED CULTURES AND A FEELING OF THE OLD, TRUE, REAL NEW YORK. WHERE PEOPLE STILL CARE ABOUT ONE ANOTHER. IN A WORLD MADE UP OF OVERCONSUMPTION, A WEAR AND TEAR ATTITUDE IS SOMETHING ERRO STANDS UP AGAINST. ERRO MAKES TIMELESS PIECES MEANT TO LAST OVER TIME. WE DON’T WORK SEASON BY SEASON, RATHER ADD STYLES WHEN WE FEEL LIKE IT AND KEEP AS MANY AS POSSIBLE OVER TIME. THIS IS OUR TAKE ON SUSTAINABILITY. RATHER THAN PRODUCING FULL COLLECTIONS EACH SEASON, WE CREATE WHAT WE BELIEVE TO BE TIMELESS ESSENTIALS. ERRO FINDS CRAFTSMANSHIP even MORE IMPORTANT IN THE WORLD WE LIVE IN TODAY. ERRO CREATES AUTHENTIC HAND MADE LEATHER PIECES as well as everyday jersey styles. TO ERRO, SOURCING THE RIGHT MATERIALS AND MAKING SURE THAT DETAILS DOWN TO EVERY SEAM, TREATMENT, WASH IS ACCORDING TO OUR STANDARDS CAN BE JUST AS IMPORTANT AS THE DESIGN OF THE GARMENT ITSELF. IN FINDING FACTORY PARTNERS, ERRO HAS A POLICY OF ONLY WORKING WITH SMALL FAMILY RUN BUSINESSES, WHERE WE KNOW THE PEOPLE WE WORK WITH. just like our own company is a small family run business.